Evaluating a boat that you plan to sell is important, but there is also a lot that you can do to improve its value during the sales process. Specifically, if you are good at advertising the boat, you will have more interested buyers and can therefore afford to be less flexible about the price.
If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.
To start with effective boat marketing, you should make sure that the boat is well presented, and also that you are able to reach out to the maximum number of potential buyers. Putting a listing on the internet is a great way to achieve both.
Making some good quality photographs will be essential as a picture is worth a thousand words. Use a digital camera so that you can take lots of shots and choose the best ones, and make sure that the boat is tidy and uncluttered when you photograph.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don't make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
Another great place for adverts are signboards of local marinas or boating clubs, especially considering that it is likely that the buyer will be from the surrounding area. You can use a printout of your online ad to advertise on signboards. Trade magazines are another advertising platform to consider.
Remember to include all of those characteristics that will help set your vessel apart from the others when you write the ad text. Justify your sales price underlining the value for money to attract more potential buyers. Don't forget to make sure that the contact details are accurate. Providing both a phone number and an email address is a good idea.
Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.
Don't forget than when it comes to the price, most buyers will expect to be able to negotiate on the initial asking price somewhat, so be ready to counter any objections they may have and to be able to reiterate the boat's value. Still, be ready to concede a bit on the price.
The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.
If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.
To start with effective boat marketing, you should make sure that the boat is well presented, and also that you are able to reach out to the maximum number of potential buyers. Putting a listing on the internet is a great way to achieve both.
Making some good quality photographs will be essential as a picture is worth a thousand words. Use a digital camera so that you can take lots of shots and choose the best ones, and make sure that the boat is tidy and uncluttered when you photograph.
Research the advertisement and classified sites on the Internet where you could put an ad on, and after having chose a couple that look best, design and place that ad. Don't make it comprehensive but concentrate on making buyers interested, you can always send them a full spec list later. Get a paid for advertisement if it means that it will be placed in a better position.
Another great place for adverts are signboards of local marinas or boating clubs, especially considering that it is likely that the buyer will be from the surrounding area. You can use a printout of your online ad to advertise on signboards. Trade magazines are another advertising platform to consider.
Remember to include all of those characteristics that will help set your vessel apart from the others when you write the ad text. Justify your sales price underlining the value for money to attract more potential buyers. Don't forget to make sure that the contact details are accurate. Providing both a phone number and an email address is a good idea.
Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.
Don't forget than when it comes to the price, most buyers will expect to be able to negotiate on the initial asking price somewhat, so be ready to counter any objections they may have and to be able to reiterate the boat's value. Still, be ready to concede a bit on the price.
The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.
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